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How to Maximize Your ROI During Trade Show Events & Conferences

How to August 29, 2016

Tradeshows are exciting events that can greatly increase your brand awareness and boost lead generation efforts. If you are thinking to organize events for your company or a business then you must assure to know about your customer.

As per the research the 72% of B2B buyers are most likely to share useful content via email so it’s all about the targeted customer, and finding that customer who is interesting in your business is also not a big deal. If you use proper tactics and tips then you will find your real customer who can convert easily.

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Everyone working the show should know exactly what results you want to achieve at the various trade shows you attend. Each show should have its own set of specific, clear, quantifiable, realistic goals. These goals should be in line with your company’s overall marketing objectives. Just look over these tips:-

1. Know your Customer :

know-your-customers

A recent survey statistics shows that nearly half of the exhibitors come un-prepared about the type of Visitors traffic they would be receiving at their Trade Show Events and during the business conferences. So, this might be your biggest nightmare to make a first impression towards building the contact. As an exhibitor, you must first be interested in knowing your Customer and then their Problems or solution they are looking for.

2. Are you Sure, If Visitor = Decision Maker in their Company ?

decision-maker

Very often the contacts you make or the connections you build during a trade show involves a communication with wrong person. Most company CEO’s sends their Staff or the responsible person good in representing and to showcase their products, services and creating brand awareness. But, on the contrary, these Person don’t have the power to make any important decisions as they are only there because of sales and Promotion. So, its your duty to ensure that person with whom you are talking to is the right person for taking your sales pipeline funnel to go ahead and can make the decision to invest in your Products and services.

3. In-effective or nearly No-Follow up ?

follow-up

In our recent blog, we already published a fantastic post on the Consumer behavior of converting from a lead to a customer in 4-5 follow-ups minimum. But most company or sales person do only one or two followups. You can give it a full read here.

This article will show you how to use the 100+ Sales tips to convert your Leads into potential customers by properly following up your customer.

Setting up a new business is easy. People just need a business concept and initial capital to start a business. However, to get their business rolling in the competitive market scenario, they need full-fledged business growth plan and proper knowledge of how to deal with everyday problems that hinders smooth functioning of business.

Even a low-cost event can get you huge prospects, if you can keep your audience engaged. You should provide ample information about your products or services, so that your attendees can walk away with a plan to continue business prospects further. Be sure to carry your business cards, name tags, and other important stuff, so that attendees can get in touch with you in future.

Just learn how to build an end-to-end sales and marketing campaign that will expedite your conference connection.

Attendees may also look for more information than what is present in the website or in the workshop. It helps them decide whether they are interested working with you. With a “Call to Action”, you can allow your attendees continue working further with you. So its good to give a Call to Action.

Just Remember if you have a low budget to organize a event then also you can attract lots of visitors and exhibitors, also you don’t need to be a Business Expert in particular niche but the thing you need is only vigorous and solid strategy.

With EventsPanda, you can regularly receive tips for your business like these. Make sure you always subscribe to our mailing list to receive tips like these straight to your inbox.

If you have any query, feel free to write via Comment Box..!!

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One Response to “How to Maximize Your ROI During Trade Show Events & Conferences”

  1. Great Information. I never personally thought of following up so many times for my Inquiries. These tips during an event and after the event are definitely worth a shot to try.

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